The Trick to being Successful at Marketing

To be successful at marketing there is one key component. That key component is your story. To be successful at marketing you need a "great story."

There are nine parts to a great story. Here they are.

1. A great story is true

Not factual, but consistent and authentic.

2. A great story makes a promise

You'll receive money, fun, safety, shortcuts. The promise is bold and it's exceptional.

3. A great story is trusted

No marketer can be truly successful, unless they have credibility.

4. A great story is subtle 

Let the audience draw the conclusion.

5. A great story is fast 

It should engage the consumer right away. The first impression is more powerful than you would imagine.

6. A great story is NOT aimed at everyone

If you need to water down your story to fit everyone. It will not succeed.

7. A great story does NOT appeal to logic, but to our senses

People decide what they want and like through their senses.

8. A great story doesn't contradict itself

You need to match the image to the message.

9. A great story agrees with our worldviews.

Great stories don't teach new things, they agree with current beliefs.

So there you have it, the nine parts to a great story.

A great story, 

1. is true
2. makes a promise
3. is trusted
4. is subtle
5. is fast
6. is NOT aimed at everyone
7. does NOT appeal to logic, but to our senses
8. doesn't contradict itself
9. agrees with our worldviews.