Marketing 101

This post is just supposed to give you an idea of what marketing is. Check out some of my other posts for more information. 

What is Marketing?

Marketing = Spreading ideas

How Marketing Works?

1. The consumers worldviews and frames were there before you were.

2. People only notice things that change and new things. 

3. First impressions start the story.

4. Great marketers tell stories that people can believe.

5. Marketers with authenticity thrive.

Common Misconceptions

1. If your not in charge then you can't get people to listen to you. (You can.)

2. If your not in charge then you can't control the conversation. (You can.)

3. If your not in charge then you can't keep your business stable.