Using Twitter for Online Marketing

How to use Twitter for online marketing

Creating a Twitter Account

The first thing you need to do is create a Twitter account. When your doing this, make sure that you

have your brand highlighted. Set your name as the name of your company. Then set the @ to your companies name also. This way when people see your twitter account they know who you are.

The next thing you'll want to do is summarize your business in the "Bio" section. Then you'll want to add a profile picture. For this you'll want to pick the picture that represents your business the best. Two ideas are, first your company logo, second a picture of people enjoying your product. For instance if you sold board games, you would have a picture of people enjoying one of your board games.

 After you've done that, you'll want to put where you're located in "location." The last thing you'll do is add your companies website to the website bar. If you want to see my twitter account, check out this link. 

Getting More Followers

Now you have your twitter account, but no followers. The first thing that you can do to gain followers is have all of your friends and family follow you. The problem with this is that you only have so many family members and friends. Plus they probably already know about your company. 

The whole point of using twitter for marketing, or any other means of marketing for that matter, is to spread the word about your company. So the way to get more followers is to find people who fit your targeted group. To do this I use a site called Twellow. It is super easy to use. Just find the category your looking for and start following other people. Most of the people you follow will follow you back. 

Now it doesn't end there. You'll have to keep on freeing up your following space. Twitter will only allow you 2000 following, until your exceed that number in followers. You could use Twellow to unfollow the people who aren't following you back, but I prefer Twitter Auto Follow Back. Twitter Auto Follow back is much quicker, when your trying to unfollow any more then ten people. 

Using your Twitter Followers

Now that you have your twitter followers, what do you do? It's simple, let them know when your having promotions, getting new products, or any other noteworthy thing happens. Make sure that you post on a regular basis, that way people don't unfollow, because they think your inactive.

There you have it. How to use Twitter as an online marketing tool. The links to the sites I mentioned are below. They're also where I first mentioned them, also.

Twitter Auto Follow Back

twellow

My Twitter